1. Customer first: Always show respect and sincerity, pay attention to customer needs, provide advice and consultation, help customers grow, help customers solve pain points. 2. Integrity: Be honest, take responsibility, and be a trustworthy company and person. 3. Products: Low cost, low price, high quality products. 4. Service: Everything for customers to create value as the center, leading concept, professional, integrity, efficient and rapid, meticulous, thoughtful, serious, high quality service. 5. Do not pursue excessive profits: The company does not pursue excessive profits from customers. Employees do not pursue excessive profits .Aims at fairness and reasonableness. 6. Don't take advantage of others: Even if you can. 7. When things go wrong, blame ourself first. 8. No matter what the outside world says or does, we go back to the beginning and do what we should do. 9. Speed is our specialty. 10. Keeping improving.